5 Tips For Creating An Unstoppable Real Estate Funnel

1.

Build Your Future Funnel On Your Own Name And Brand

Start using your own name/brand to generate leads & listings and consultations. Leverage automation to build predictable lead systems that run day and night for you - even while you’re sleeping.

Typically, this means leading with paid ads? Why? They’re trackable, predictable and chase down your hottest leads 24/7. The best platforms to start with are Facebook, Instagram and YouTube.

Your funnel should focus on you! On average, you’re spending 5-10 times too much for leads when you use a 3rd party, like Zillow. Re-allocate your current marketing budget into systems that feature you and work for you (both in the short term and well into the future).

2.

Leveraging Content To Build Trust And Generate Conversations

Leverage a content machine to feed your funnel with trusting leads and listings. Turn red hot leads into real conversations by providing value, speed and ridiculous engagement with vastly under-used platforms.

What makes you different from your competitors? Answer: It’s your expertise and testimonials. In order to win over prospects, they need to TRUST you. You can establish trust in two key ways: 1) Educating with valuable insights and, 2) Through the testimonials of your past clients.

Establish this trust through video featuring tips for homesellers, home buyers, and even first-time home buyers. Moreover, demonstrate your market proficiency by running testimonial ads and content focused on you and past transactions.

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3.

Omni-Channel Presence With Laserlike Targeting

Leverage digital marketing for all it’s worth: Put your name and brand on all devices (phone, computer, tablets, TVs) and reach them on the most popular platforms (Facebook, Instagram, YouTube, Websites) with hyper audience segmentation.

What’s better than you face on a billboard? It’s your face and brand EVERYWHERE. With ad platform targeting, you’re spending your hard earned marketing dollars on prospects that are actually interested in your services.

Stay in front of cold prospects and even warm up your leads automatically with systems designed to work for you - while you continue to fill your funnel with what you do best.

4.

Tracking ROI And Scaling Sales With Systems

Unleash apex growth marketing expertise. Enlist multi-channel retargeting & remarketing to keep your name & face top of mind to buyers and sellers. Eat the market with technical mastery and outshine your competition. Spend money where it matters most.

Every business owner knows that marketing works. The problem? They often lack the insight into what is working and what is not.

Nonetheless, when it comes to marketing online, your ROI should not be a guessing game. Advanced marketers know how to dial in your ROI, often down to the penny.

Simply stated, if you know which source is bringing you the most leads - all you need to do is scale those inbound systems.

This allows you to spend into growth with proof and predictability - all while outspending your competitors and eating up the market share.

5. A dedicated Landing Page with local SEO

Leverage a dedicated landing page streamlined for 1:1 consultations. By sending folks to your landing page, not only will it activate your omi-channel retargeting, it will grow your local SEO, so you can rank organically in your local market.

Most Real Estate Agents don’t realize the power behind independent landing pages. Often, agents are provided these pages from their brokerage partners, but these pages lack two fundamental components to your funnel.

First, these pages aren’t actively building your SEO (or how you rank organically in local searches). By sending interested prospects to your own SEO optimized dedicated landing page, your organic reach will continue to grow and grow.

The other fundamental piece of your funnel is this: by sending prospects to dedicated landing page, you can activate all your retargeting & remarketing systems to work on your behalf (see tip 3).

Your current brokerage partner landing page/website most likely does not include this. Meaning, by sending folks to your current page, you’re most likely losing out on easy leads due to a leaky funnel.

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5 Tips For Creating An Unstoppable Real Estate Funnel

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A dedi​cated Landing Page with local SEO​

Book A Free Discovery Call

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A dedicated Landing Page with local SEO