A dedicated Landing Page with local SEO
Leverage a dedicated landing page streamlined for 1:1 consultations. By sending folks to your landing page, not only will it activate your omi-channel retargeting, it will grow your local SEO, so you can rank organically in your local market.
Most Real Estate Agents don’t realize the power behind independent landing pages. Often, agents are provided these pages from their brokerage partners, but these pages lack two fundamental components to your funnel.
First, these pages aren’t actively building your SEO (or how you rank organically in local searches). By sending interested prospects to your own SEO optimized dedicated landing page, your organic reach will continue to grow and grow.
The other fundamental piece of your funnel is this: by sending prospects to dedicated landing page, you can activate all your retargeting & remarketing systems to work on your behalf (see tip 3).
Your current brokerage partner landing page/website most likely does not include this. Meaning, by sending folks to your current page, you’re most likely losing out on easy leads due to a leaky funnel.